William Gregory

About me

William founded 62 Media to help small and local businesses get the same level of content production and marketing usually reserved for big-budget brands. He leads the team's overall strategy and works directly with clients on the campaigns that need the most attention.

• Oversees client strategy and campaign direction
• Works hands-on with major accounts and case studies
• Focused on building long-term marketing partnerships, not one-off projects

My experience

Before 62 Media, William spent his time picking rocks on the family farm and working for a local landscape company during his early teens and through high school. That kind of work gives you more real experience than most competitors in this industry ever get. Grit. You learn the value of a dollar fast, and you learn what hard work actually means. 62 Media has been his only job since, built from the ground up in Prince Edward County on that same foundation.

Since starting 62 Media at 17 years old, William has generated over a billion views on social media for clients and the projects he's been a part of. He's worked with multiple pro athletes and influencers to help bring their own branded products to market, including the launch of Cooper DeJean's Coop's Crunch, George Springer x Jack Astor's, and post-production on Aaron Judge x Big League Chew. He's also helped small businesses go viral and build consistent growth through digital marketing and brand awareness, like Lange & Fetter Motors, which went from 300 views per video to 38.9 million, and A1 Plumbing, now the most recognized plumbing company in the Bay of Quinte region.