Lange & Fetter Motors

Growth Package Services

Lange & Fetter Motors is a Ford dealership in Trenton, Ontario. We started working with them on a video-only basis in 2023, producing short-form content for social media. When their internal social media manager went on maternity leave in December 2024, we stepped in to manage everything: strategy, filming, editing, and posting across all platforms.

The goal was simple. Make Lange & Fetter the most recognized dealership in their region and turn that recognition into sales.

What We Delivered

Short-form video production for TikTok, Instagram, Facebook, and YouTube Shorts
Full social media strategy and content calendar
Daily posting and channel management
Paid ad creative and campaign management
Analytics reporting and performance optimization
Recurring content series development

The dealership was already known locally as "Lange & Bang" due to frequent car accidents near their location. We turned that into a recurring content series using real security footage and humour, helping the brand become a household name in the Trenton area.

The Results

When we took over in December 2024, every video on their channels was averaging 300 to 400 organic views despite having roughly 50,000 total followers, and their reach was down 93% from the previous six months. Within the first 90 days we produced 11.3 million organic views and grew their following by more than 25,000 people, an organic reach increase of over 2,867%, without any paid ads.

Platform breakdown: TikTok 23M views, Instagram 5M, YouTube 9.3M, Facebook 1.6M, for 38.9 million total organic views between December 2024 and July 2025. Paid ads, when used, ran at 8x more efficient than the industry average.

"In less than 90 days, they increased our reach by over 2,867%, got us over 11.3 million views, gained us over 25K followers, and made us the most popular dealership in Canada without spending a single penny on ads." — Lange & Fetter Ford, Trenton ON

Lange & Fetter is now the first dealership people mention in their region, and they earned it entirely through organic content, during one of the toughest years for Canadian dealerships.