Cooper DeJean: Coop's Crunch
62 Media was selected to produce all media content for the launch of Cooper DeJean's cereal brand, Coop's Crunch, a high-profile product launch with national reach and significant media attention. The production took place in Philadelphia and covered video, photography, and social launch assets.
Media Production Services
Cooper DeJean is an NFL Champion and star cornerback for the Philadelphia Eagles. When he launched his cereal brand, Coop's Crunch, 62 Media was selected to produce all primary media content for the campaign, a high-profile product launch with national reach and significant media attention.
The entire production took place across multiple locations in Philadelphia, built around Cooper's personality and his story as an Ontario-raised athlete making his mark in the NFL. We handled everything from pre-production planning through to final delivery of all social assets.
What We Delivered
- Full video production: concept, filming, and editing
- Product photography and lifestyle shoot
- Social media launch content for Instagram, TikTok, and YouTube
- Behind-the-scenes content and athlete storytelling
- Short-form launch videos optimized for each platform
- Brand photography for packaging and press
The content captured the product authentically while building genuine excitement around the launch, every piece ready for launch day and optimized for its intended platform.
The Results
Coop's Crunch received thousands of orders, sold out on initial launch, and the content generated significant national media pickup. The launch positioned Cooper as more than an athlete, as a brand and entrepreneur.
Working with Cooper DeJean on this launch was a clear demonstration of 62 Media's ability to execute at the highest level, from a small town in Prince Edward County to a product launch in the NFL city of Philadelphia.
Watch the Work
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