George Springer x Jack Astor's
62 Media was selected by Toronto PR agency Hype PR to produce on-location social media video for Toronto Blue Jays outfielder George Springer and his brand collaboration with Jack Astor's.
Date
2026
Location
Toronto, Ontario
Service
Video Production, Social Media Content
Video Production & Social Media Content
George Springer is one of the most recognizable faces in Canadian baseball. When Toronto PR agency Hype PR needed a production team for his social media collaboration with Jack Astor's, they brought in 62 Media to handle the shoot.
What We Delivered
We produced on-location video that captured the collaboration naturally, built for social media and optimized for George's audience. The content needed to feel authentic to his personality while hitting the brand requirements for Jack Astor's on both sides of the partnership. We delivered both.
The Results
- On-location social video produced for a national athlete collaboration
- Selected by Hype PR over other production teams for the campaign
- Content delivered on schedule and on brand for both George Springer and Jack Astor's
Watch the Work
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