Willful came to 62 Media to produce a video that could perform on a national stage. It aired on TSC, The Shopping Channel, reaching a mass Canadian audience and demonstrating exactly what well-produced video content can do for a brand.

Willful makes it simple for Canadians to create a legal will online. They needed a video that could communicate that value clearly and compellingly enough to work at the highest level of distribution, and came to 62 Media to produce it.
We produced the video from concept through final delivery, building content that was clean, credible, and designed for a broad Canadian audience.