MQuip
MQuip partnered with 62 Media to replace dry product demos with field-captured content that drives real inbound sales for the landscaping equipment industry.
Growth Package Services
MQuip manufactures high-performance vacuum lifters that save landscaping crews time, money, and strain on the job. They partnered with 62 Media to take a completely fresh approach to B2B sales marketing, moving away from dry product demos and building a library of content that made their equipment look incredible in the field.
What We Delivered
- Onsite video production at active landscaping job sites across Ontario
- High-volume short-form content for TikTok, Instagram, and YouTube
- Product sizzle reels and feature-focused breakdowns
- Brand storytelling: origin, product education, and customer proof
- Content library management and ongoing social strategy
- Sales-focused asset creation with custom graphics and messaging overlays
We visited landscaping crews and MQuip clients onsite, capturing the product in real job conditions with no staging and no controlled environments. We also identified MQuip's best-performing content and rebuilt those assets with stronger messaging, cleaner graphics, and a direct focus on conversions.
The Results
MQuip is now the dominant voice in the landscaping vacuum lifter space on social media. Content consistently drives inbound sales inquiries directly from short-form video, with a measurable increase in sales conversion attributed to it.
Watch the Work
We Make Our Clients Famous