Compass Rose

A fully integrated marketing approach including a Webflow website rebuild, social media overhaul, and targeted Meta ad campaigns that booked out a luxury wedding venue.

Date
2024
Location
Prince Edward County, Ontario
Service
Website Rebuild, Social Media, Ad Campaigns
Compass Rose project photo

Growth Package Services

Compass Rose is a luxury wedding venue in Prince Edward County, Ontario. They approached 62 Media looking to elevate their brand and fill their wedding calendar, and we delivered a fully integrated marketing approach: rebuilding their website, overhauling their social media presence, and launching a targeted ad strategy.

What We Delivered

  • Full website rebuild in Webflow: design, copy, SEO structure, and CMS setup
  • Social media strategy and brand overhaul
  • Short-form video and photography for Instagram, TikTok, and Facebook
  • Meta advertising: campaign setup, creative, targeting, and optimization
  • Brand identity refinement: tone, visual direction, and positioning

We built a clean, conversion-focused website that repositioned Compass Rose in the luxury market, balanced high-production content with authentic storytelling rooted in Prince Edward County, and ran targeted Meta campaigns aimed at engaged couples in Ontario and the northeastern US.

The Results

Compass Rose is now one of the most recognizable wedding venues in Prince Edward County. The combination of a strong visual brand, a clean website, and targeted advertising created a marketing engine that fills the calendar year over year.

  • 5,000+ new followers
  • $0.07 cost per click vs. a $1.88 industry average, 27x more efficient
  • Wedding season fully booked, with inquiry volume up significantly

Watch the Work

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