A Smarter Approach to Advertising

Before every campaign, we take an extra step to ensure success:

1. Organic Media Launch: We test our creative content organically to gather insights on what resonates with your target audience.
2. Data-Driven Insights: By analyzing performance metrics like engagement and audience demographics, we fine-tune your campaigns to ensure our paid ads hit the mark from the start.

This proactive approach not only improves targeting accuracy but also increases the likelihood of exceeding media projections, giving your campaign the best chance of success.

Results That Outperform the Competition

• Cost Per Click (CPC): Our campaigns achieve an average $0.10 CPC on social advertisements—far below the industry average of $1 to $3 per click for similar industries.
• Cost Per Lead (CPL): We drive high-quality leads at an average cost of just $5 per lead, significantly outperforming these industry averages:
  • Construction: $50+ per lead
  • Car Dealerships: $50–$200 per lead
  • E-commerce: $15–$45 per lead
  • Real Estate Agents: $25–$100 per lead
  • Tech Startups: $75–$150 per lead

Results That Outperform the Competition

• Cost Per Click (CPC): Our campaigns achieve an average $0.08 CPC on social advertisements, far below the industry average of $1 to $3 per click for similar industries.
• Cost Per Lead (CPL): We drive high-quality leads at an average cost of just $5 per lead, significantly outperforming these industry averages:
  • Construction: $50+ per lead
  • Car Dealerships: $50–$200 per lead
  • E-commerce: $15–$45 per lead
  • Real Estate Agents: $25–$100 per lead
  • Tech Startups: $75–$150 per lead

Our Approach to Advertising

To ensure your paid ad campaigns effectively target the right audience, you need a systematic approach that combines data, testing, and analysis. Below is a step-by-step breakdown of the best methods to gather actionable insights and define your ideal target audience:

1. Baseline

Start by building a basic profile based on existing data and assumptions.

• Demographics: Age, gender, location, income, education.
• Psychographics: Interests, values, behaviours, lifestyle.
• Pain Points: Challenges your product/service solves.
• Goals: What your audience wants to achieve.

2. Leverage Existing Customer Data

Analyze the behaviour of current customers to understand who engages and converts.

• Top Converting Segments: Identify which demographics or psychographics generate the most conversions.
• Purchase Behaviour: Frequency, order value, and product/service preferences.
• Referral Sources: Where your current audience is coming from (social, search, direct).
• Data Brokers: Consult data brokers and online data pools to mine information around consumer trends within a certain demographic.

4. Use Organic Content to Test Engagement

Before running paid campaigns, test content organically to identify which audiences respond best.

• Post variations of content (different tones, styles, and visuals) tailored to different audience segments.
• Analyze engagement metrics like likes, shares, comments, and click-through rates.

5. Run A/B Tests on Paid Campaigns

Set up A/B tests to compare different ad creatives, headlines, and CTAs with varied audience segments.

• Test Variables: Demographics, interests, ad copy, visuals, offers.
• Analyze Results: Identify the highest-performing combination of variables.

6. Analyze Campaign Performance Metrics

Once your campaigns are live, continuously analyze key performance indicators (KPIs) to refine your targeting.

• Engagement Metrics: CTR, likes, shares, comments.
• Conversion Metrics: CPL, cost per acquisition (CPA), ROI.
• Audience Retention: Are users engaging repeatedly or dropping off?

7. Iterate and Refine

Use the data gathered from all these methods to continuously refine your target audience.

• Revisit audience assumptions based on new insights.
• Adjust your ad creatives and messaging to align with evolving preferences.
• Expand into new segments or niches that show promise.

Book a free consultation today, and let’s start driving more leads, more sales, and more success.