What a Marketing Audit Actually Tells You About Your Ad Spend

What a third-party marketing audit actually reviews, and the kinds of wasted spend it tends to uncover.

Scroll Down Arrow
What a Marketing Audit Actually Tells You About Your Ad Spend

Why a second opinion matters

Most businesses working with a marketer or agency never get an outside look at what's actually happening with their budget. They see a monthly report, trust it, and move on. A marketing audit changes that by reviewing your current campaigns and spend from the outside, with no incentive to make anything look better than it is.

What we actually look at

  • Where your ad budget is going, platform by platform
  • Whether your targeting matches who actually buys from you
  • What your content is doing once someone sees the ad
  • Whether your reporting reflects real results or vanity metrics

What audits usually find

The most common issue isn't fraud or incompetence. It's drift: campaigns that made sense a year ago still running unchanged, budget spread too thin across platforms, or spend going toward reach instead of the actions that actually grow the business.

What happens after

An audit isn't about telling you your current marketer is bad. It's about giving you a clear, honest answer before you renew a contract, increase a budget, or sign with someone new.

Curious what a review of your own spend would turn up? Get a second opinion on your marketing.

Easy steps to create a color palette

Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.

  1. Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  2. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent
  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia

What is a color palette?

Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.

Odio facilisis mauris sit amet massa vitae tortor.

Don’t overspend on growth marketing without good retention rates

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

  • Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
  • Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
What’s the ideal customer retention rate?

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat.

“Lorem ipsum dolor sit amet consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enim ad minim veniam.”
Next steps to increase your customer retention

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.

Subscribe to our newsletter - 62 Media

Subscribe to our weekly newsletter

Get practical content marketing and video production insights from 62 Media, delivered straight to your inbox.

Thanks for subscribing to our newsletter
Oops! Something went wrong while submitting the form.