Why video pricing varies so much
Ask five production companies what a video costs and you'll get five different answers. That's not because anyone's trying to confuse you. Video pricing depends on real variables: how many days on set, how much gear and crew the shoot needs, how complex the edit is, and how many deliverables you actually need at the end.
What drives the cost
- Shoot length: a half day shoot costs less than a full day with multiple locations
- Crew size: one person with a camera versus a full crew with lighting and sound
- Post-production: a simple cut is faster than color grading, motion graphics, and multiple platform versions
- Usage: content for one Instagram post is different from a full ad campaign across channels
A rough range
In Ontario, a half day shoot with a small crew typically starts around $1,500. A full production with a growth-style package, multiple shoot days and a content plan built around it, often starts closer to $5,900 and scales from there depending on scope.
The number that matters more than the sticker price is what you get for it. A cheap shoot that produces one unusable video costs more than a properly planned one that gives you months of content.
How to budget for it
Start with what you actually need: one hero video, a batch of social content, or an ongoing package. Then get a quote based on that scope, not a generic day rate. That's the only way to compare pricing fairly.
Want a real number for your project? Get in touch and we'll walk you through it.
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What is a color palette?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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